Keeping pace with the industry

A brand overhaul for the Continental Automated Buildings Association

Background
CABA was a pioneer in the smart home and building sector but a lot has changed since the organization was formed 25 years ago. CABA needed to reconnect with its growing membership of tech heavyweights.


Our Solution
Focusing on where the industry is going, we developed a new logo that maintains existing brand equity but moves CABA from the circuit board to the connected Internet of Things. A tag line and extensive suite of new brand collateral re-establishes CABA as a thought leader in the connected building and home industry.


We delivered
Research, brand strategy, tag line, visual identity, print marketing collateral and advertising, publication design and brand guidelines

caba-logocaba-logo
caba-lockupscaba-lockups
caba-tagcaba-tag
caba-colorscaba-colors
caba-councilscaba-councils
CABA-brand-guidebook-pages-1CABA-brand-guidebook-pages-1
CABA-brand-guidebook-pages-2CABA-brand-guidebook-pages-2
caba-stationerycaba-stationery
caba-iconscaba-icons
caba-bannerscaba-banners
caba-totecaba-tote
ihomes-logoihomes-logo