Keeping pace with the industry
A brand overhaul for the Continental Automated Buildings Association
CABA was a pioneer in the smart home and building sector but a lot has changed since the organization was formed 25 years ago. CABA needed to reconnect with its growing membership of tech heavyweights. We developed a new logo that maintains existing brand equity, a tag line and an extensive suite of new brand collateral that re-establishes CABA as a thought leader in the connected building and home industry.