Keeping pace with the industry
CABA was a pioneer in the smart home and building sector but a lot has changed since the organization was formed 25 years ago. CABA needed to reconnect with its growing membership of tech heavyweights.
Focusing on where the industry is going, we developed a new logo that maintains existing brand equity but moves CABA from the circuit board to the connected Internet of Things. A tag line and extensive suite of new brand collateral re-establishes CABA as a thought leader in the connected building and home industry.
Research, brand strategy, tag line, visual identity, print marketing collateral and advertising, publication design and brand guidelines