Home is where the heart is

Reaching three distinct audiences with a new brand for Cardinal Home Investments

Background
Homeowners, mortgage brokers and investors are all part of Cardinal’s business, each with different needs and concerns. Cardinal’s brand had to address all three, sometimes in the same marketing piece.


Our Solution
We developed an approachable, but sophisticated visual identity which connects to each audience without alienating any of them. Colour-coding and refined, but approachable typography bring clarity and financial reassurance to all three parties.


We delivered
Brand strategy, visual identity, print marketing collateral

cardinal-logocardinal-logo
cardinal-colorscardinal-colors
cardinal-housecardinal-house
cardinal-text-housecardinal-text-house
cardinal-stationerycardinal-stationery
cardinal-text1cardinal-text1
cardinal-text2cardinal-text2