Home is where the heart is
Homeowners, mortgage brokers and investors are all part of Cardinal’s business, each with different needs and concerns. Cardinal’s brand had to address all three, sometimes in the same marketing piece.
We developed an approachable, but sophisticated visual identity which connects to each audience without alienating any of them. Colour-coding and refined, but approachable typography bring clarity and financial reassurance to all three parties.
Brand strategy, visual identity, print marketing collateral