Making a global connection
MSI had grown into a major player but never had the time to develop its brand, visual identity and marketing material. The company needed a mature brand and full suite of solutions built from the ground up. A brand that properly reflected its status and capabilities and brought it in line with its global best-of-breed competitors, enabling MSI to attract top-tier talent to South America and continue growing.
We researched B2B and B2C competitors in both the global and South American telecom markets before charting a sophisticated, global-minded path for the brand. MSI’s new visual identity and messaging combines technology with sustainable practices and provides the company with a flexible solution for future endeavours.
Research, brand strategy, visual identity, full and mobile web design, print marketing collateral and brand guidelines