Making a global connection

Rebranding MSI, a best-in-class South American telecom infrastructure company

Background
MSI had grown into a major player but never had the time to develop its brand, visual identity and marketing material. The company needed a mature brand and full suite of solutions built from the ground up. A brand that properly reflected its status and capabilities and brought it in line with its global best-of-breed competitors, enabling MSI to attract top-tier talent to South America and continue growing.


Our Solution
We researched B2B and B2C competitors in both the global and South American telecom markets before charting a sophisticated, global-minded path for the brand. MSI’s new visual identity and messaging combines technology with sustainable practices and provides the company with a flexible solution for future endeavours.


We delivered
Research, brand strategy, visual identity, full and mobile web design, print marketing collateral and brand guidelines

msi-logomsi-logo
msi-sub-logosmsi-sub-logos
msi-ribbonsmsi-ribbons
msi-stationerymsi-stationery
msi-photo-bannermsi-photo-banner
msi-brochuremsi-brochure
msi-textmsi-text
msi-postersmsi-posters
msi-photo-banner2msi-photo-banner2
msi-screensmsi-screens
msi-tabletsmsi-tablets
msi-billboardmsi-billboard
msi-truck-wrapmsi-truck-wrap