Making a global connection
Rebranding MSI, a best-in-class South American telecom infrastructure company
MSI employs an international work force and helps connect South America to the world through IT infrastructure and a wide range of related services. The company needed a new brand to better reflect its place in the market and its long-term, wide-ranging ambitions. The new MSI icon is called “Open World” and represents the limitless possibilities of MSI’s future. The ribbons that form the icon spread out across a suite of multi-platform collateral representing communication, flow and connection.